Word color association is just a fancy way to talk about the way we connect colors with words.

This experiment investigates whether font choice affects peoplesâ ability to remember the information that they read.

This science fair project idea investigates how optical distances change the apparent size of an object as seen through a magnifying lens.

This fun experiment provides a concrete and visually striking illustration of photosynthesis.

This activity will help your child review science concepts, learn new ones, and become familiar with examples of various concepts in science. Plus, it's fun!

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

The objective of this science fair project idea is to determine if sound travels best through the air, water or a solid.

Observe how your brain works while it is focused on one thing, and how it works while you are distracted by another thing.

This interactive project invites science fair-goers to participate in examination and recording to demonstrate the importance of firsthand observation.

It's rhyme time! With this science fair project idea, your child will find out which words can be considered easy rhyming words, and why.

Do dogs understand English? Kids will find out with one of our favorite dog science fair projects that tests how dogs process human language and other cues.

If you're looking for something to keep your kid busy on a warm day, and give him some writing practice in the process, bring on the mud!

This science fair project idea explores the fastest average speed a human can talk.

Test of the effect of exercise on rote memory. Prepare a single list of 40 randomly chosen words. Have volunteers recall as many words as possible.

The objective of this science project is to determine whether the brain first processes colors, shapes, or words when given conflicting messages.

If your science savy third grader is up for a challenge, let her bend light with a casserole dish!

Explore whether pianists have the tendency to type faster than non-pianists.

Get your hands on a concoction that breaks the rules about what's a solid and what's a liquid.

Stir up some enthusiasm for experimentation with this candy-cracking science experiment!

This science fair project idea examines whether people can decode scrambled messages.

Using scherenschnitte, your science-savvy second grader will be able to create and display each part of a vegetable!

Determine which seeds are most likely to survive harsh winter conditions (low temperatures).

Check out this cool science fair project idea to explore short and long term memory and whether there is gender differences in memory.

This experiment investigate whether children in different age groups learn better from a computer program or a human teacher.

Here's a household scavenger hunt that shows kids the natural sources behind everyday objects...and builds reading skills, too!

In this science project, young children observe, record, and create collections of colors in their world and increase their powers of observation.

In this science fair project, young children observe, record, and create collections of shapes in their world and increase their powers of observation.

This science fair project idea provide quantitative data about how well the use of ASL ( American Sign Language) works in communicating with babies.

Here's a simple craft activity that can help your youngster better visualize the life cycle of a frog as a circle.

This science fair project idea addresses tempo, and whether faster or slower music works better as a study aid.