Word color association is just a fancy way to talk about the way we connect colors with words.

Administer IQ tests to volunteers. have one group practice typical IQ test problems. Then compare results of the two groups.

Teach an important and often comical historical lesson with a prediction game that teaches youngsters about the fallibility of word-of-mouth talk.

Test of the effect of exercise on rote memory. Prepare a single list of 40 randomly chosen words. Have volunteers recall as many words as possible.

The objective of this science project is to determine whether the brain first processes colors, shapes, or words when given conflicting messages.

Determine which factors promote the greatest memory interference. Administer test, time how long it takes subjects to complete different tasks.

It's rhyme time! With this science fair project idea, your child will find out which words can be considered easy rhyming words, and why.

Do dogs understand English? Kids will find out with one of our favorite dog science fair projects that tests how dogs process human language and other cues.

Determine the efficiency of multi-tasking by comparing how long it takes students to complete different tasks. Collate data, complete Summary Chart.

This science fair project idea examines whether people can decode scrambled messages.

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

This project investigates whether chewing gum can help a majority of people with focus and concentration.

Evaluate whether birth order influences personality.

This interactive project invites science fair-goers to participate in examination and recording to demonstrate the importance of firsthand observation.

Puppets can help preschoolers practice communication and conflict resolution.

Check out this cool science fair project idea to explore short and long term memory and whether there is gender differences in memory.

In this activity, your first grader will practice calendar skills, observe the weather and learns to read calendar words. Here's how to get started:

Determine if gender affects the ability to identify different smells.

Teach kids about a fun way they can remember this more efficiently- the power of mnemonics. Kids will be amazed.

Enjoy the fragrant scents of the holiday season with this pomander activity. A perfect arts and crafts project for preschool or kindergarten age children.

In this project, a mnemonic is used to test how it increases memory.

This science fair project idea studies past and current fads and trends.

Is it a square or a circle? See if you can trick your friends with this zany science project!

Evaluate the efficacy of different pain management techniques.

Test the placebo effect in different groups of people.

Evaluate whether people can raise the temperature of their finger using the power of their thoughts.

Can you fool your eyes and your brain with an optical illusion? The purpose of this science fair project is to demonstrate various kinds of optical illusions.

This simple art project will help your child think of nice words to say that come from the heart.

Help your child put a new spin on her favorite myth by turning it into a mad lib! Guaranteed to bring the giggles, this fun activity also packs in the learning.