In this cool psychology experiment, study how companies air commercials to strategically advertise to viewers who will buy their products.

Research camouflage products and techniques, test quality by timing volunteers. Calculate the average length of time to recognize the subject.

Administer IQ tests to volunteers. have one group practice typical IQ test problems. Then compare results of the two groups.

Your second grader can honor two renowned U.S. Presidents--Abraham Lincoln and George Washington--by crafting larger-than-life pennies and quarters!

El dia de los muertos (the day of the dead) is a Mexican holiday celebrated on November 1st and 2nd every year. Other Latin American countries celebrate a variation of the holiday, but it originates in Mexico and is unique to this country. These two days

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

Evaluate if people are more influenced by video or audio advertising.

Do lefties just write different or are their brains different? This science project has students explore what it means to be left handed.

Learn about our response to scents that existed in our environment over evolutionary time and consider why scents might affect our mood state.

This science fair project idea determines whether the hand a person writes with relates to which side they will choose from in a fake taste test.

The objective of this experiment is to evaluate whether funny advertisements are more or less effective than serious advertisements.

In this project, different childproof containers are tested to see how childproof they really are.

Play food isn't just for preschoolers! Help your child create a fun Passover craft that doubles as tea-party play food for younger siblings.

Make a Korean paper fan! This activity is a great way to help your child explore different cultures while she builds her fine motor and arts and crafts skills.

In this activity you and your child will learn about the African Americans that changed history in a fun quiz format.

This recipe provides a quicker, easier, and slightly healthier way to prepare this classic Louisiana Creole dish.

In this activity, your child will make her own book of Swahili numbers filled with pictures of animals found throughout Africa.

Learn about the factors that influence group conformity.

Give your second-grader insight into the Huichol culture of Mexico with this arts and craft activity by creating an ojo de Dios (eye of God), or yarn weaving.

During your next craft time, strike up the band with this homemade Chinese instrument.

Give your child a taste of life in Civil War era America by mixing up a batch of old-fashioned cornbread, adapted from a 19th century recipe.

Enhance fourth-grade measurement making skills and social studies learning with this stitching project.

Honor our 16th president by having your kid assemble his famous stovepipe hat! This Abe Lincoln hat craft is the perfect way to celebrate Presidents Day.

This science project investigates the influence of different genres of movies on appetite.

How well can people recall what they have observed. Test your knowledge in this fun experiment.

Students identify variables that affect the duration of high school romances and analyze data to predict the success or failure of ongoing relationships.

Explore the neural and mental mechanisms at play in mental imagery.

Chinese New Year is a time when many different luck-bringing rituals are performed. In this activity your child will create a lucky trinket.

Make sourdough bread...and learn some colonial history and modern science in the process!

This science fair project compares the abilities of men and women to understand subtle communication through body language.