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In this cool psychology experiment, study how companies air commercials to strategically advertise to viewers who will buy their products.

Research camouflage products and techniques, test quality by timing volunteers. Calculate the average length of time to recognize the subject.

Learn about our cognitive capacity of attention and to learn about factors that influence attention.

Evaluate if people are more influenced by video or audio advertising.

Do lefties just write different or are their brains different? This science project has students explore what it means to be left handed.

The objective of this experiment is to evaluate whether funny advertisements are more or less effective than serious advertisements.

In this activity you and your child will learn about the African Americans that changed history in a fun quiz format.

Learn about our response to scents that existed in our environment over evolutionary time and consider why scents might affect our mood state.